Lexington:
- Known as the “Horse Capital of the World”
- Second-largest city in Kentucky, attracting many in-state residents
- 2.5 million overnight visitors
- 1,104,558 passengers at the Blue Grass Airport in 2010
- Tourism has a $1.5 billion economic impact
- Majority of non-resident transportation from the airport in a TAXI
- Population 295,803 (consolidated city-county)
- Metropolitan Area 472,099
- Combined Statistical Area 687,173
Taxi advertising offers superior levels of recall (45%), reaching local business, and tourists in route to and from the airport, sporting events, shopping centers and restaurants. – Outdoor Advertising Association of America
“When subjects were asked what ad they recalled seeing on a taxi, significant portions of the subjects responded [the name of the movie advertised on the taxi top]. [The research showed] The taxi media ad was accurately delivering the message to the desired audience.” – ClearChannel Taxi Media
One of the most cost effective advertising options. – Outdoor Advertising Association of America
Taxi Top effectiveness:
- Catch ATTENTION, raise AWARENESS, secure BRANDING
- Targets vehicular and pedestrian traffic
- Excellent advertising medium for reaching a target audience as they arrive, circulate and depart Lexington
- Gains audience attention while in transit from airport to hotel, home to work, meeting to meeting, or taking a walk on the streets
- TAXIS are where the PEOPLE are
- Reaches the daily consumer on-the-go: where they LIVE, WORK and PLAY
- Brings YOUR MESSAGE before consumers 24 hours per day/7 days per week
- City-wide coverage for campaign*
- Posts large volume campaigns within a very short time period*
- Circulate close to point of purchase
- BIG reach, SIMPLE, DIRECT message
- Digital Dispatch in taxi will provide data for target marketing
Compare to other forms of advertising:
- Low cost per thousand impressions
- High REACH, high FREQUENCY, INESCAPABLE viewing
- Cannot be thrown away
- Cannot be switched off
- Takes your message where the customers are: Mobile, 24/7 exposure
- Reaches desirable areas of Lexington where other outdoor advertising is not allowed
- Recall rates: Alternative media 92%, TV 13%, Newspaper 3%, Radio 2% Burke Research
Benefits:
- Provides cost-effective brand awareness
- Goes where people go: PRIME LOCATION
- STAND ALONE advertising around the city
- Works whether stationary or moving
- Mode of transportation for TOURISM
- Illuminated signs…provide visible advertising day and night
- Illuminated advertising increases impact
- Takes your message to the consumer
- Targeted, intrusive and highly effective
- Eye level, constantly on the move
- In the center of interaction: advertising messages are most effective when received close to the purchase
- Target Impulse Buyers
- Average consumer spends 15 hours a week in the car
Contact us for rates and availability:
Michelle Sjogren, Mr. Taxi’s Taxi Top Marketing
859.475.1492 O
859.519.7560 C
